ANÁLISIS DEL PERFIL DEL TURISTA DE LA GENERACIÓN Z QUE VISITA GUAYAQUIL

Abstract

The objective of the study is to analyze the profile of the tourist of generation z that visits the city of Guayaquil, its motivation of trip, sources of information analyzed for the planning and different aspects related to its organization and experience of visit; with the aim that the results contribute to the improvement of the tourist planning in the city. This empirical research mainly used the survey as an instrument of information collection, of which 103 surveys were analyzed in a descriptive way. The results indicated that the Generation Z has a great tendency to use the digital means to plan their activities, although they consider important the opinion of their relatives and friends when making a trip decision. Finally, this group of tourists prefers to organize their visit on their own, with little collaboration of travel agencies and have the tendency to consume tourist services that demand minimal economic expenditure.