DIAGNÓSTICO TURÍSTICO COMO INSTRUMENTO PARA PLANIFICACIÓN Y GESTIÓN DE DESTINOS COMUNITARIOS. CASO DE LA COMUNA AYANGUE

Abstract

The tourist diagnosis is a basic planning tool that is the key to achieve un appropriate development of tourism in destinations. This academic paper is based on a study that takes that instrument as the starting point of all planning and management of community destination, selecting a deployment model for Ayangue, according to contribution of renowned authors. Is objective was to evaluate the perfomance of tourism in the area, for which an empirical and descriptive methodology based on a qualitative instrument and the fiel research observation, was used from it fundamental information was obtained, whose analysis enabled a tourist approach to the touristic reality of the community showing,their potencial and limitations through a swot analysis. Finally, it was concluded that the area one of the main destinations for water activities in the Ruta del Spondylus, however, its weakened tourism system limits and threatens the sustainability of their tourism on the metter recommendations for changing the municipal administration improving the infrastruture, working together with public authorities and implementing planning,were give .