ANÁLISIS DE LA PERCEPCIÓN DE LA POBLACIÓN DEL CANTÓN PAJÁN HACIA LA IMPLEMENTACIÓN DE LA ACTIVIDAD TURÍSTICA

Abstract

The community's perception regarding tourism is an essential factor to reach the local development of a potentially touristic place, and must be taken into account in the making of every tourism project. This scientific article aims to analyze the communal perception of the residents of the locality Paján towards the implementation of tourism. This is accomplished using an empiric-analytic methodology, based on interviews conducted to the public administrators of the locality and on surveys to the residents. Finally, based on this comparative analysis between genders, the hypotheses stated could be contrasted, concluding that women have a better perception towards tourism than men.