ANÁLISIS DEL IMPACTO DEL TURISMO RURAL COMUNITARIO EN EL SECTOR DE "LA FORTUNA" SALITRE (GUAYAS)

Abstract

This research aims to investigate the phenomenon of tourism in rural sites, from the perspective of its impacts. The site proposed for the study is the beach of Santa Marianita, in the Canton Salitre, a location where such activity has been taking place in recent years in a casual and uncontrolled way. To this end, an approach has raised the key players through quali-quantitative methodology based on a sample survey of tourist servers and interview with representatives of public administration in charge of the place, following the above approach of (Andereck, Valentine, Knopf, & Vogt, 2005). The results show the general perception of residents that tourism has brought great benefits to the Canton and that is a booming activity in Ecuador. However they affirm the need for clear regulations and laws to control it. Similarity, the administrations states that the main problems are the lack of a state policy that controls the activity; and the overall low level of training that the person requires at the changing environment.