ESTUDIO DE LA CALIDAD DE INFORMACIÓN TURÍSTICA PARA PROMOCIONAR EL TURISMO URBANO DE GUAYAQUIL

Abstract

The image projected by a city, generated a degree of interest from tourists, because each site has a unique history and a unique culture holds in the world. This study is based on the traveler opinions and collected about the quality of tourist information they receive from the city when entering different access points such as terminals and airports, often nonexistent because of the absence of a tour information desk. A comparison was made with the city of Quito, which has many years of experience in processing information regarding Guayaquil, due this city counts on with specialized police in tourist services, plus a totally free guides that explain the tourists about the culture that stands in the city. It is true that the city of Guayaquil has a structure that would help it to become a tourist potency, the lack of reference on transportation, attractions, and cultural activities in benchmark sites makes the tourist look for additional options in the country, and use Guayaquil only as a transit city to go to other parts of Ecuador. Since this objective it will measure the quality of the given information thru a survey, making a quantitative and deductive analysis in the following document.