ANÁLISIS DEL USO DE LAS REDES SOCIALES EN LOS ALOJAMIENTOS DE GENERAL VILLAMIL PLAYAS Y RECOMENDACIONES.

Abstract

In the present time the social networks have changed the lives of people, and today many hospitality companies see them as a marketing tool, because they help with the branding, the attraction of potential clients and the occupancy rates growth. However, in General Villamil Playas the majority of the owners of hospitality establishments do not use the social networks. Therefore, this paper aims to study the use of social media, through observation and interviews made to determine who and how the social media is used in the hospitality industry in General Villamil Playas. This analysis concluded that the owners´ use of social networks is very low and that they do not have a strategy focused on customer attraction through them; nevertheless, the few who use them recognize their importance as a tool for branding. Finally it was found that only the 8 % of establishments regularly use social media, and several strategies as recommendations for improvement were raised