APLICACIÓN DEL PLAN DE REDES SOCIALES EN LOS HOTELES TRES ESTRELLAS DEL CENTRO DE GUAYAQUIL

Abstract

For many centuries communication over long distances has been a constant concern of human beings. Advances in science and technologies enable the creation of multiple forms of mass communication that takes us from a postal service begun in Rome, by the evolution of the media to today's social networking Web 3.0 Twitter, Facebook, Google, Pinterest, Instagram and Snapchat. As such, social networks are one of the tools used and necessary for the hotel´s visibility and promotion.This paper analyzes the use of social networks by implementing a plan of social networks in the three stars hotels at Guayaquil downtown: For this study, an exploratory research has been needed, through interviews and direct observation was made. It was found that 75% of respondents know the definition of social media plan. However only 25% have one and is managed by an external source. 75% use social networks and empirically not really know its benefits. Additionally, 75% saw an increase in sales with the use of this resource, while the remaining 25% said no.