BUSINESS PLAN TO VIABILIZE THE INSTALLATION OF A SEMI INDUSTRIAL SOY MILK FACTORY, LOCATED IN THE INDUSTRIAL PARK OF CANTON DURAN PROVINCIA DEL GUAYAS.

Abstract

The soybean seed is between five and 11 millimeters in diameter. The size of this legume is small, but its nutritional value is great. "It is a food rich in proteins," explains Wilman García, president of the National Corporation of Soybeans (Corsoya). For this reason it is used in the production of foods such as milk, flour, vegetable meat and other derivatives. According to García, in Ecuador the consumption of these products is notorious since 2008. The search for healthier foods fueled demand for products made from soybeans so specifically soy milk is increasingly welcomed. "People are more concerned about taking care of their health." And the main consumers are people with special diets, seniors and vegetarians". The development of a business plan to make feasible the installation of a semi-industrial soy milk factory, located in the Duran canton industrial park, justifies its preparation in the following opportunities offered by the market, in addition to those already mentioned in the background. 1.- It has always been known that an adequate diet is very important for the health and normal functioning of the body. At the time of making the purchase health is one of the main reasons