ASOCIATIVIDAD COMO MODELO PARA LA INTERNACIONALIZACIÓN DE LOS PEQUEÑOS PRODUCTORES DE BANANO EN EL ORO-ECUADOR

Abstract

As a result of the globalization of companies today it is called a new contact environments that allow the maintenance over time, increasing their income and developing a competitive advantage over their rivals. In Ecuador, small banana producers in order to sell their products have had to subject themselves to the pricing of large companies, and these are the ones that have sufficient capacities to export the product that is heavily demanded abroad from the market. For this reason, this research proposes an alternative of business association oriented to the banana sector for internationalization. This research had a quantitative approach through the development of statistical technique test in the comparison of means. As a main result it was obtained that of the three types of associative evaluations, the model red business model that fits the banana market in Ecuador. Business network pority can represent a model that addresses and redefines collective and efficient support for the sector a difference of other models of associativity.