IMPLEMENTACIÓN DEL TRADE MARKETING Y MERCHANDISING PARA LA COMERCIALIZACIÓN DE SUMINISTROS PLÁSTICOS EN LA EMPRESA IMPORPLAST DE LA CIUDAD DE GUAYAQUIL

Abstract

The introduction of strategies of Trade Marketing and Merchandising Company IMPORPLAST in downtown Guayaquil viable increasing its market share, assuming the objective of determining the feasibility in implementing marketing strategies in local shops and to supply a descriptive and analytical methodology that will allow the implementation of a stand stocked with varieties of products in order to be present in the sector and assess market interest and plastic utensils, achieving determine promotions to boost logistics development applied to the distribution line. With an investment of $ 60,000.00 for a return of 35% and an acceptable NPV of $ 28,984.00 is obtained reflecting the strategies taken into account for the increased sales are viable and accepted financial, administrative and commercial way to plastic dispense product