RESPONSABILIDAD SOCIAL EMPRESARIAL Y SU EFECTO EN LA CREACIÓN DE VALOR EN LAS EMPRESAS DE SERVICIO

Abstract

The application of corporate social responsibility is the contribution to the development of society, which makes the company the main reference for the growth of it, generating greater credibility in projects carried out in the future, and good intentions administration put up money in human capital. The reason for the existence of a company is not only emphasized the ability to generate income, but also their commitment to society because it ensures their survival in the market. For service companies that handle an intangible product, differentiating their offerings with competition is the key point of economic development; it is therefore necessary to implement a type of corporate social responsibility, focusing on meeting the needs of their consumers and in turn count on a staff committed to the goals of the administration. With this research models and initiatives of two companies in the financial sector and the telecommunications sector could implement programs and through which evidenced that corporate social responsibility in the market is a tool to provide policies analyzed flexible for their employees, to encourage professional development so that employees suggest continuous improvements innovate the service offered and thus provide higher quality customer at a lower price.