ESTRATEGIAS PARA FOMENTAR LA VENTA DE SEGUROS CONTRA ROBO-ASALTO EN LA CIUDAD DE GUAYAQUIL.

Abstract

Nowadays purchase an insurance theft and assault is extremely important in our country, because each day becomes more present the need to protect and minimize risks that undoubtedly affect society. What is shown in this paper is that the theft insurance meets all the elements so that it is considered as a insurance. Unquestionably all people are exposed to danger, which is why it is important to know what protective measures take to minimize personal risks or prevent serious financial risks that may affect its economy, so the importance of showing the advantages and benefits of contracting this type of insurance, and turn it into an investment option to guard against events that cannot be predicted and pay a premium for this insurance that in most cases it is necessary to protect and safeguard their heritage.