MEJORAMIENTO EN LA CALIDAD DEL SERVICIO AL CLIENTE Y SU INCIDENCIA EN LAS VENTAS EN LA DISTRIBUIDORA JIMÉNEZ MARTÍNEZ DE LA CIUDAD DE RIOBAMBA

Abstract

In the present investigation the distribution Jiménez Martínez, on the quality of customer service that was being offered in the company, it was determined that due to a number of factors internal and external type, the service had considerable shortcomings, the same limiting the development of its commercial management. These records were a key to switch methods and investigative techniques, which provided the appropriate design strategies for improving the quality of customer service, reaching a modern administrative structure supported by the common benefit actions pillar. The appreciation of its human resource promotes commitment by their managers, to provide the tools necessary to achieve their goals, from a business horizon distributor has strong potential to continue its expansion, as its exclusive distributor status for the area Midwest certain products, allow you to make a difference with traders of the same line. The present condition of the distributor Jiménez Martínez, has been achieved thanks to the internal leadership that was acquired after a situational analysis, but especially perseverance and desire to change from all those who belong to the distributor.