ESTRATEGIAS PARA EL MEJORAMIENTO DEL SERVICIO DE ATENCIÓN DE LA FARMACIA DE CONSULTA EXTERNA DEL HOSPITAL DR. ROBERTO GILBERT ELIZALDE

Abstract

The client is a vital and active part of the institution, with the analysis done in this thesis the factors affecting both external and internal customer was observed. It is noteworthy that for the external client factors that affect it are: the waiting time, inefficient communication and lack of incentives that are the features they want to perceive by the team working in the pharmacy and to the internal client's factors are: the working environment, little incentive for self improvement and the lack of help from the technical and administrative personnel from other areas. It is important that research on problems affecting internal and external customers by performing the strategies proposed in this thesis to improve the service of the pharmacy and the level of satisfaction of the customer to take advantage.