ANÁLISIS DE VIABILIDAD DEL FACTORING COMO ESTRATEGIA DE CRECIMIENTO EN EL COMERCIO DEL ECUADOR

Abstract

In this essay seeks ways to propose a strategic plan to develop the Factoring in SMEs in Ecuador applying basic knowledge such as marketing, finance, trade, statistics in order to find solutions that help to improve the relationship and management enterprises in trade and be able to implement the service Factoring. Large and small companies need liquidity, this makes the process Factoring needed in your organization, it is clear that to apply should you meet certain requirements that make them suitable to access this type of financing to improve cash flow . It aims to establish guidelines in the trading business who bill requiring credit and liquidity in their accounts receivable. In the objectives we will conduct investigations and surveys as a tool to regularize problems whose SMEs in trade to apply the Factoring. Similarly it will release all the benefits, features, costs, requirements provided factoring, to take it as a financial product. The business market looking for a solution to the business economy, increasing cash flow, reducing its receivables and liquidity, which means a fundamental point in organizations.