“ANÁLISIS DEL SECTOR GRÁFICO EN GUAYAQUIL Y SU DESEMPEÑO ESTRATÉGICO.”

Abstract

The market for graphic industry is very competitive and Guayaquil where technological change, greater influence of information and new forms of marketing are eminent; so that the process of strategic planning and management in a business, regardless of size , is essential and indispensable when trying to make market differentiation . Achieving the Graphics company XYZ , which operates and is recognized in the market by offering graphic services on all lines , is better structured company and thus marks a competitive advantage over its competitors, has made their makers think and take the initiative to develop a strategic plan to serve as a guideline and allow him to make good decisions. As the author of this document, considered important to analyze your current situation both internal and external (SWOT) analysis of the main competition (MARKET ANALYSIS), development of a corporate philosophy (CORPORATE VALUE), culminating in establishment of strategies and action plans that seek and achieve the objectives for which establish a strategic planning model that the company can continue to gain greater market share.