IMPACTO ECONÓMICO DEL NUEVO MODELO DE GESTIÓN DE LA EMPRESA SAPLAST S.A

Abstract

This article aims to objectively show the results obtained from the analysis and diagnosis of the current situation of the company Saplast SA. The main objective of this diagnosis is to identify the difficulties that the company has in its management and to identify ways to solve them. The chosen methodology includes meetings, interviews and observation of the employees. Two approaches were used, to make this diagnosis. First, a comprehensive analysis, which includes the review and study of Strengths, Weaknesses, Opportunities and Threats (SWOT) and Porter Forces. The second phase focused on a specific analysis of key processes. Once the improvement opportunities were identified and the diagnosis was done, a new management model is proposed, supported with the necessary investments and the results in, the organizational structure and profitability of the company, that will bring the implementation.