REDES SOCIALES UNA OPCIÓN A LA MICROEMPRESA TEXTIL

Abstract

This research aims to describe the use that micro textiles have on global success of social networks. Using the descriptive method the behavior of small industries at the time of contact with social tools applied within the web will be analyzed. For an analysis of the above data collection was conducted through interviews, surveys and literature review As a reference test cases are taken three microenterprises, named for the effect as "Irmao Case", "Up Couture Case" and "Ropa Gallardo Case". In all three examples we tried to demonstrate how the interaction with social media aided the economic development and dissemination of companies through advertising and marketing strategies applied to new technologies. The results showed that social networks have become an indispensable tool for dissemination and marketing of their products getting positive results, compared to those who followed a more traditional process