ANÁLISIS DE LOS FACTORES DETERMINANTES PARA LA COMPRA DE MEDICAMENTOS PARA ENFERMEDADES CRÓNICAS EN LA CIUDAD DE QUITO

Abstract

During the last few years, a significant increment in the consumption of pharmaceutical medicine and chronic diseases propagation has occurred; this paper analyzes the preferences that physicians and patients have at the time of prescribing and consuming certain type of medicine for such diseases. Specialists and patients neglected generic medicine for treating a diseases due to the lack of confidence on them, even more if it is to treat a chronic disease, that affects the health in a permanently way, and there is no cure in the majority of cases, Chronicle diseases are usually and treated by specialists, those who are looking for an improvement or an extension in the life of the patients, The study was conducted to determine the preference of doctors and patients had when they selecting a medicine. We realize a study with a direct observation to patients and Doctors with a field observation with a descriptive approach, while in order to analyze the growth in sales of medicines during the past few years we use an exploratory approach. The results reflected that both patients and physicians preferred branded medicine rather than generic for treating chronic illnesses. However, it must be taken into account that the economical factor is decisive for making the choice