ESTRATEGIAS DE ATENCIÓN PARA LOS USUARIOS Y SU SATISFACCIÓN EN EL SERVICIO QUE SE OFRECE EN EL PARQUE SAMANES, UBICADO AL NORTE DE LA CIUDAD DE GUAYAQUIL.

Abstract

The present research examined the strategies for care of park users Los Samanes of the city of Guayaquil and the level of satisfaction that they have these in relation to the service they receive. While it is true, this park has been created as a space for recreation and family meeting, with its construction the Ecuadorian State has sought set a milestone in the development of green areas. Consequently, the quality of the care provided to the users is a key element that could promote or affect the image and perception that have visitors to the park. However, it was identified that as a project that attracts a large number of visitors, in many cases have been raised disadvantages in the care they receive users. Therefore, we developed a descriptive research-causal already that analyze the relationship of care strategies and user satisfaction. The results obtained, demonstrated the shortcomings that still exist in terms of the attention. For its part, the author, was able to establish the respective findings of the case and make suggestions.