PROPUESTA DE POLÍTICAS DE VENTA PARA INCREMENTAR LA PARTICIPACIÓN EN EL MERCADO DE ELECTRÓNICAS

Abstract

Each company is a world different from another, the needs are more similar never the same. No company can be handled empirically; a small error in the organization would be seized immediately by competition. Therefore, the first thing a company should be clear is what their target market, how will your sales and strategies used to loyalty that market. Being the primary objective customers in the organization, a friendly, fair prices and good quality product will be essential requirements when making a sale. Discounts, offers and gifts are some of the most commonly used strategies for attracting customers even selling policies to manage the company can have a positive or negative effect on the buying decision. Is for this reason that based on the most popular sales policies, this study aims to establish policies that the company will use sales to increase and enhance their participation in the local market.