RESTRICCIÓN A LAS IMPORTACIONES DE COSMÉTICOS Y EFECTOS SOBRE CONSUMIDORES DEL SEXO FEMENINO EN MANTA

Abstract

Cosmetics have become very important for Latinas, the use of makeup is part of the daily routine to the point that not going out without making a little adjustment. Latin America is currently the fourth largest market for cosmetics and personal care in the world, with $ 64 billion in revenue. The cosmetics industry in Ecuador is generating about 4,500 jobs. This article will examine if the resolution 116 of the Committee of Foreign Trade (COMEX) and regulations 088 and 093 of the National Institute of Standardization (INEN) imposed in November 2013 by the Ecuadorian government affected the entry and sale of imported cosmetics. Also through surveys to the consumers it will be determined if the consumers of cosmetics in Ecuador are satisfied with these regulations for develop domestic manufactures and their opinion about the quality, supply and demand of domestic and imported cosmetics.