ANÁLISIS DE LOS FACTORES DE INTERNACIONALIZACIÓN EN EMPRESAS DE CALZADO

Abstract

The current international economic environment is characterized for being highly dynamic and changing. Aspects such as the interdependence of markets, the rise of emerging economies and technological breakthroughs, give way to a complex and highly competitive environment. Within this context, internationalization turns into a key factor for the growth of companies. This paper aims to know the extent in which internationalization factors established by the Uppsala Model are met in footwear companies of Guayaquil. The article starts with a review of the literature of the Uppsala Model, then the results of the research are presented and finally conclusions that can give way to future research are proposed. The results demonstrated that the footwear companies in Guayaquil lack of international experience, and also perceive internationalization as a distant possibility due to large gaps in the sector.