MECANISMOS DE PROMOCIÓN PARA LA PARTICIPACIÓN EN EL MERCADO BURSÁTIL COMO MÉTODO DE INVERSIÓN EN LA CIUDAD DE GUAYAQUIL

Abstract

This academic paper aims to identify new mechanisms for promoting investment in Guayaquil’s stock market as a financing alternative. The main characteristics, concepts and benefits of stock markets are presented and focused on Ecuador and particularly in Guayaquil. The current situation of Guayaquil’s stock market is analyzed and, based on the suggestions and comments of experts who work and operate on a daily basis in the actual field propose alternatives to promote participation on it. It was concluded that the analized stock market has been developed in recent years. However, it is necessary to implement new strategies to raise awareness on people and companies about the advantages of investing in the stocks market.