“FACTORES QUE INCIDEN EN EL CONSUMO DE PRODUCTOS LACTEOS NACIONALES VS PRODUCTOS LACTEOS INTERNACIONALES EN LOS HOGARES DE LA CIUDAD DE GUAYAQUIL ENTRE LOS AÑOS 2009-2014”

Abstract

The change of the productive matrix which currently leads the national government promotes the consumption of the Ecuadorian industry mainly in products whose raw material is obtained within the national territory. The dairy industry is a sector which Ecuador is a participant with the support of multinational companies and livestock producers who supply the demand, however there are companies that import products from other countries for consumption. Here is generated uncertainty about consumer preference between the two products, therefore this research project in the first instance details the history of the problem, then gathers information based on the opinions of the economically active population Guayaquil and finally evaluated by means of historical data the accuracy of the assumptions made by the preference of dairy product on the consumer and the factors influencing their choice in it.