“IMPLEMENTACIÓN DE UN MODELO DE RESPONSABILIDAD SOCIAL EMPRESARIAL PARA LA ESTRATEGIA DEL NEGOCIO: CASO PINTURAS UNIDAS- ECUADOR”

Abstract

This work of investigation thinks about the role of the companies before the new trend of the Social Managerial Responsibility, which very surely will guide the management of the organizations in the present century, bearing in mind that nowadays the lack of ethics in the business is a problem which the companies face, principally as result of supporting his position on the market, major profitability and of achieving competitive advantage. The Social Managerial Responsibility is a model who raises a new productive management, where brought together with his basic components, that planned and executed satisfactorily they give economic, social and environmental benefits, which long-term sustainability will provide to the companies. These components are: the ethics and a good one